HORST CLUB & FESTIVAL

Type
Motion Design
Client
Horst Arts and Music Festival
Year
2023-2024
With
Alliage
Location
Asiat Park, Vilvorde
Teaming up with Studio Alliage for Brussels’ key festival, Horst Arts and Music, we developed a generative design workflow to produce unique visuals for over 80 artists. Through creative research, graphic experimentation, and generative processes, it reflects the festival’s essence—where abstract emotions sync with concrete rhythms. Here are the final works along with various experimental research pieces.
To celebrate 10 years of reimagining dance floors, Horst opened a new club. We developed animated visuals with customized pictogram morphing. Each animation doubles as a striking poster when paused.
Additional Credits
Creative direction
Alliage
Graphic Design
Lucile Martin & Julien Pik
Pictogram Design
Ayasha Khan & Eye kontact
Fonts
Distorted types from ABC Dinamo